Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

“We’ve developed a range that focuses on timeless wardrobe staples that are carefully designed to be versatile and affordable. It has been amazing to collaborate with Victoria Jenkins, founder of ...

LONDON — Primark has teamed with Victoria Jenkins, the founder of Unhidden Clothing, on a 49-piece adaptive clothing range for men and women that will go on sale ... in a uniform of jogging bottoms ...

The 49-piece collection includes wardrobe staples such as jumpers, jeans, T-shirts and trench coats ... to £24 for a women’s knitted jumper that features double-ended zip sleeve and thumb holes.

Primark has unveiled a new affordable 49-piece adaptive clothing range for men and women which includes wardrobe staples based ... We don’t want to live in a uniform of jogging bottoms and t-shirts ...

Primark's new collection is now available in Liverpool. The retailer's affordable 49-piece "adaptive clothing" range for men and women, which includes wardrobe staples from trench coats and tees, to ...

to £24 for a women’s knitted jumper that features double-ended zip sleeve and thumb holes. The collection will be available from 28 January in 31 stores nationwide and via Primark’s click and ...

Primark shares a huge ... of barriers in their lives and clothing shouldn’t be one of them. We don’t want to live in a uniform of jogging bottoms and t-shirts but often don’t have a choice.

The job in hand at Marks & Spencer was described as a “marathon” by CEO Stuart Machin in its latest trading update for ...