encouraged viewers to buy the stickers through the app’s shop and place them everywhere from grocery stores to gas pumps. The merch starts at $5 for a five-pack, up to $80 for a pack of 200. “ ...

Fatma Tanis of NPR contributed to this story. Melody Schreiber is a journalist and editor of What We Didn't Expect: Personal Stories About Premature Birth. Follow her on Bluesky @melodyschreiber.com.