Today, nearly every American - 91% - owns a cellphone that can access the internet, according to the Pew Research Center. In 2011, only about one-third did. Another study finds they average 5 hours ...

Introduction: The Influence Behind Brand Trust and Loyalty In the marketing context, competition has forced brands and firms ...

From paid media to Pavlov, how does psychology drive stronger brand loyalty and better customer retention? Follow Correlate’s thinking for the ‘why’ behind using psychology for campaign performance.

The media often focuses on celebrating a happy end result to a journey of making health changes, leaving out the ups and ...