Today, nearly every American - 91% - owns a cellphone that can access the internet, according to the Pew Research Center. In 2011, only about one-third did. Another study finds they average 5 hours ...

Introduction: The Influence Behind Brand Trust and Loyalty In the marketing context, competition has forced brands and firms ...

From paid media to Pavlov, how does psychology drive stronger brand loyalty and better customer retention? Follow Correlate’s thinking for the ‘why’ behind using psychology for campaign performance.

The media often focuses on celebrating a happy end result to a journey of making health changes, leaving out the ups and ...

Using portable EEGs, researchers found that when groups of people watch the same health promotion videos, their brain activity syncs up, indicating that the message has gone beyond being seen and ...

This is the “ fresh start effect .” It’s a psychological phenomenon that explains why certain milestones—like the start of a ...

At the popular Balogun market located in the heart of Lagos, a fascinating ritual unfolds everyday. A professional woman in a ...

Lisa Byers comes from a mixed background of advertising, research, and community engagement, having worked and volunteered ...

In today’s competitive market, branding is more than just a logo or a slogan. it’s about creating an emotional connection ...

BA Hons in Applied Psychology course opens up various career opportunities in the field of psychology. Besides pursuing a ...

Social media’s perpetuation of unrealistic beauty standards fuels cosmetic surgeries. Discover the psychological impact of this trend and what we can do to promote body positivity.

When Louis Vuitton quietly closed its Lagos store in 2019, many international observers were puzzled. How could a luxury ...