The Flick Stick comes from New Zealand-based brand and small biz Lovior Beauty. Promising review: "Game-changer!! As a makeup beginner, this has completely saved me!!! The stamp works great, and I’ve ...

Rare Beauty, the cosmetics brand founded by actress, singer and activist Selena Gomez, recently announced their newest launch ...

Thousands of fans are rushing to shop the innovative release that delivers up to 24 hours of extreme lash extension.

Say hello to effortless sculpting with this liquid contour from Rare Beauty, designed to blend beautifully ... volume and lift with this volumizing mascara, designed to give your lashes that ...

Many makeup enthusiasts consider mascara as their 'desert island makeup item', given its ability to instantly revitalise weary eyes. Recently, beauty reporter Nina Crighton found herself in need ...

Mascara stained under eyes: they’ve happened to the best of us, and it goes something like this. After carefully swiping on a few layers of mascara, you do a quick makeup check in the mirror a ...

Read more about our Product Review Guidelines here. Up until a couple of years ago, I never wore mascara. It's always a pain to take off, it usually flakes and leaves dark circles under my eyes ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 6 hours 31 min ago By Ad Age Staff - 10 hours 48 min ago By Ewan Larkin - 11 hours 7 min ago By Parker Herren - 12 hours 6 min ...

I’m picky when it comes to mascara, which means I tend to not get excited when beauty brands launch new ones. Benefit Cosmetics, a brand that’s as picky about engineering mascara as I am about ...

Welcome the Year of the Snake with these lucky red beauty, fashion, and home decor picks. The latest viral launches come from Rare Beauty ... A 2-in-1 lash primer and mascara that lengthens ...

“I don’t go nowhere without my Laneige,” says Angel Reese, capping off her skin-care regimen—and the rest of her Beauty Secrets ... used to always put mascara on my eyes when I was ...

Finding cruelty-free beauty products is no easy feat. Trust me: I have had trouble with this ever since I became passionate about animal rights at age 14. With over a decade of experience with ...