The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.

However, if we’re getting technical, Gomez probably still doesn’t actually have a billion dollars in cash to dole out at her ...

Selena Gomez, who posted and deleted a video of herself crying about raids targeting illegal immigrants, spars with a ...

Rare Beauty launches its first formal influencer campaign, Charli XCX will appear in Uber Eats’ Super Bowl spot—and more ...

IF you want your hair to look glossy and healthy but without spending a fortune, you’ve come to the right place. Expensive ...

Whether you're coupled up, a group of friends or single and looking to mingle, Toronto has events for everyone this Valentine ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Two scalp experts get to the root of hair health. Plus, the scalp care routine you should follow and the products you'll need ...

In the year without a frontrunner, the doors are still wide open. I’m predicting three films will tie for the most ...

This year, the former was seen on Selena Gomez, while the latter was spotted on boldface names like Zendaya, Anya Taylor-Joy, and many others. Besides more traditional manicure designs ...

“I get to perform ... part of my getting ready process. I struggle with the application process so I always dread that part of my makeup routine. What are the go-to beauty products you use ...