Roger Federer and Elmo from Sesame Street seem to disagree on the letters of the alphabet in a Super Bowl ad for ON running shoes.

We are at a big of a slow time when it comes to signature tennis shoes. The once super-prominent adidas hasn’t had one since ...

The shoes are produced by the Roger Federer-backed brand ... Swiatek was the firm's first female tennis player recruit, signing with them in 2023. Now, On Running has rewarded the 23-year-old ...

A piece of Roger Federer’s ... including a signed shirt from Federer’s 2020 match in Africa against Rafael Nadal, Nadal’s 2020 French Open “Mario” worn shoes, and Roddick’s 2004 ...

Roger Federer is set to feature in a big-money primetime advert during Sunday’s Super Bowl between the Philadelphia Eagles and the Kansas City Chiefs. The Swiss former tennis star is known ...

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

The ad serves as a lighthearted approach to explaining the company’s logo, which is often mistaken for "QC" instead of "ON." ...

Tennis legend Roger Federer ... "It's about doing the best for the children and South Africa as a whole... We need role models in communities and platforms to provide good options for kids," he said.

We see it in other sports all the time, but in tennis ... Roger Federer further emphasized that he wasn't "questioning Alexander Zverev's sportsmanship in any way" and wished him the best for ...

Holger Rune has shared who he believes has the best ... of Roger Federer and Rafael Nadal, he has wins over most of today’s biggest stars. Using his knowledge, Rune has created the ideal tennis ...

However, since his retirement, his records have been eclipsed by three titans of the game – Roger Federer, Novak Djokovic, and Rafa Nadal. This trio has propelled tennis to extraordinary heights ...

Roger Federer will star alongside Elmo in a cheeky advert that will air during America's biggest sporting event.