In conversation with BrandWagon Online, Neha Kulwal, MD, APAC and India, Mitgo, explains how Admitad is navigating the shift, ...

In conversation with BrandWagon Online, Neha Kulwal, MD, APAC and India, Mitgo, explains how Admitad is navigating the shift, ...

Traditional marketing methods, like expos and print ads, were once the cornerstone of franchise expansion. But as times have ...

Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely ...

LendingClub disappointed the market with conservative guidance for 2025. Read why I remain very bullish on LC stock.

Freddy’s Frozen Custard & Steakburgers is tackling operations, marketing and development initiatives with one eye on national brand status and another focused firmly on franchisee ROI.

To truly leverage AI in 2025, companies must harness it in these key areas: automation for efficiency (better cash flow), AI ...

Digital marketing has become the backbone of modern business strategies, transforming how brands connect with their audiences ...

Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

As a marketing professional, your job isn’t just to check tasks off a list — it’s to show attorneys why these efforts matter ...

Leading businesses in Thailand have begun to embrace agentic artificial intelligence (AI) to pilot selective tasks, in a bid ...