In conversation with BrandWagon Online, Neha Kulwal, MD, APAC and India, Mitgo, explains how Admitad is navigating the shift, ...

In conversation with BrandWagon Online, Neha Kulwal, MD, APAC and India, Mitgo, explains how Admitad is navigating the shift, ...

Traditional marketing methods, like expos and print ads, were once the cornerstone of franchise expansion. But as times have ...

often forcing brands to stick with large influencers despite the likelihood of a negative ROI. With at least 50% of brands increasing influencer budgets in 2025, the need for a seamless, scalable ...

Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely ...

LendingClub disappointed the market with conservative guidance for 2025. Read why I remain very bullish on LC stock.

Freddy’s Frozen Custard & Steakburgers is tackling operations, marketing and development initiatives with one eye on national brand status and another focused firmly on franchisee ROI.

To truly leverage AI in 2025, companies must harness it in these key areas: automation for efficiency (better cash flow), AI ...

Digital marketing has become the backbone of modern business strategies, transforming how brands connect with their audiences ...

That Next Big Thing is AI "agents." If you run in tech circles, you've heard the phrase "2025 is the year of agentic AI" more than "Happy New Year" in recent weeks. Basically, agents are the next ...

Overstating the involvement of AI in products or processes in order to capitalise on the hype surrounding it is the latest ...