Here's how a small fortune's worth of Rolex Daytonas bide their time at the Rolex 24 Hours at Daytona before landing on the ...

Here are all the LVMH Formula 1 watches lining up on the grid this year, from the likes of Hublot, TAG Heuer and Zenith.

For the Grammys red carpet, the actor worked with dealer Eric Wind to source a serious watch-geek favorite: the Universal ...

This year, one of the best watches unveiled at the show was a new Zenith Chronomaster Sport model. That was one of a pair of ...

Players like MS Dhoni, Virat Kohli and Rohit Sharma have been seen sporting high-end timepieces complementing their ...

Celebrities are often spotted flaunting some of the most expensive watches in the world. These luxury timepieces are not just a symbol of wealth but also a reflection of exquisite craftsmanship and ...

But if many of those same drivers had their way, the Dutchman would be in Daytona this weekend racing the Rolex 24 and the song that honors his dominance would be blared throughout the infield ...

12-turn Daytona road course in about one minute and 37 seconds, which equates to an average speed of about 132 mph. How fast are the LMP2 Rolex cars? The fastest lap times from these 12 cars were ...

Your normal Daytona 500 finishes in comfortably less time. But around here this time of year, when the main event — the Rolex 24 — is a twice-around-the-clock marathon, it basically felt like ...

Since 1992, the winning drivers each receive a steel and yellow gold Rolex Oyster Perpetual Cosmograph Daytona watch. How much it is worth? Well, Rolex doesn't list a price on its website.