The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

Ad Age asked its Diversity Council which Big Game spots, past and present, stood out for diverse representation and inclusive storytelling.

From nostalgic reboots to AI-driven innovations, Super Bowl ads offer small businesses a masterclass in humor, engagement, ...

After 27 years, Morgan & Company, a New Orleans-based media strategist, is rebranding to Roux Advertising.

WORCESTER — Two century-old Worcester businesses, Insurance Marketing Agencies and Bullock Insurance Agency, have merged. The ...

Big media companies like Amazon, Disney and Warner might be cautious about the looming merger of ad titans Omnicom and ...