The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

Ad Age asked its Diversity Council which Big Game spots, past and present, stood out for diverse representation and inclusive storytelling.

From nostalgic reboots to AI-driven innovations, Super Bowl ads offer small businesses a masterclass in humor, engagement, ...

After 27 years, Morgan & Company, a New Orleans-based media strategist, is rebranding to Roux Advertising.

Detroit-based brand advocacy agency Crimson, formerly Mort Crim Communications, has named Jennette Smith Kotila as its new president and promoted five other team members.

WORCESTER — Two century-old Worcester businesses, Insurance Marketing Agencies and Bullock Insurance Agency, have merged. The ...

But imagine if you could have an anti-ban ad account that’s ban-proof and has no spending limit. That sounds good, right? So this is what’s called Agency Ad Account. This article explores their ...

An advocacy group founded by former Vice President Mike Pence launched a six-figure ad campaign Wednesday opposing President Trump’s nomination of Robert F. Kennedy Jr. to lead the Department of ...

The list of people Trump approved on Monday after he was sworn in will carry out the first acts of Trump’s second term. Trump has vowed to undo many of the policies of outgoing President Joe Biden.

Elon Musk has addressed Donald Trump’s victory rally in Washington DC on the eve of the US President-elect’s inauguration.

(AP Photo/Ebrahim Noroozi) Updated [hour]:[minute] [AMPM] [timezone], [monthFull] [day], [year] Funding cuts to Afghanistan are the biggest threat to helping the country’s women, the chief of a top ...

Please note that your conversations will be recorded. Ever since its launch, TikTok has been a dominant marketing force. Beyond its impressive reach of over 1 billion active users across 154 ...