iMessages are Apple's messaging service, which means they are sent over the internet using Wi-Fi or your data plan, while the green bubbles mean you’re sending a standard SMS or MMS. These ...

Starbucks is clearly taking mobile messaging to new heights, as exemplified with a recent effort that leveraged SMS and MMS to engage and surprise customers, while also tying into its larger marketing ...

This week Starbucks launched mobile calls-to-action for its “Frappuccino Fun All Summer Long” SMS and MMS opt-in program. Starbucks also announced its second-quarter 2014 results yesterday ...