Very few brands have a legacy in skateboarding like Santa Cruz, and through all the ups and downs they’ve always remained true to their roots. Their dot logo is about as classic and timeless as ...

Rachel Brand is a lecturer in the Child Studies Department ... her M.A. in Urban Studies from the University of California Santa Cruz in Sociology, and her Ed.D. in Education from the University of ...

One of the most iconic images associated with Santa Cruz is a logo that bears its name. The “Red Dot” logo for the company ...

It’s Saturday afternoon and downtown Santa Cruz is wildly alive. Crosswalks and sidewalks are teeming with folks carrying bags filled with retail goodies. A line spills out of the ice cream shop.

For 2025, the Hyundai Santa Cruz gets a substantial update that makes the brand's small truck even easier to live with. It ...

Surfing legend Jack O'Neill opened his first surf shop in 1952 off San Francisco's Great Highway before moving to Santa Cruz. O'Neill has since become a global surfing and beachwear brand.

We saw the Santa Cruz on the highway and I loved it ... There’s four on the car and two have gone bad on a brand new truck with the extended warranty bumper-to-bumper 120,000 mile coverage ...