Walmart steel cage match (although we would totally watch). Instead, Walmart gave its logo a makeover fit for modern times—at least that was the idea. But people, well, they have feelings.

moment. Now, as the anniversary approaches, Lucasfilm has dropped a brand-new logo to commemorate the occasion. And trust us, it’s as epic as the movie itself. If you’re a Star Wars enthusiast, ...

Discover the fascinating psychology and science behind logo shapes and how they affect how consumers perceive and connect with your brand. When you encounter a logo, you also experience the brand's ...