They came up with the classic Smokey Bear. This March, we are celebrating Smokey Bear’s 80th birthday at the library. We want to engage our young patrons in reading about wildfire prevention ...

Smokey Bear made his first appearance on a wildfire ... fire stations and other events to spread his message. We recently caught up with him at a park in Gatlinburg, Tennessee, along with Smith ...

Smokey Bear’s message that “Only you can prevent forest fires” is appropriate for an area recently experiencing dry conditions and high winds. It’s also hard to forget, with a towering ...

Social psychology identifies the issues and media psychology shapes the messages and stimulates ... For more than 80 years, Smokey the Bear' has persuasively led public information campaigns ...