PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Looking to make a new addition to your intimates drawer? Check out this list of comfortable back-smoothing bras that lift and support - details!

It’s that same confidence, or lack thereof, which indicates when it’s time to give your intimates drawer a proper restock. A bra you bought 10 years ago probably served you well back then, but your ...

Spanx is not just for shapewear! The brand offers chic wide-leg pants, booty-boosting leggings and more pants our editors can ...

Think of a seashell. Don’t think of a conch. In fact, forget, for now, about univalve mollusks entirely. Think of Shell, the ...

This life-saver provides strapless cups with detachable straps plus hidden zoned support to shape and sculpt your curves. A low open back is ideal for speciality outerwear cuts, and the built-in panty ...

This and the week’s other couture collections were unveiled as luxury groups wrestle with a year-long spending slowdown, particularly acute among young consumers turned off by the recent hike in ...

The Kraken Rum Experience from Moonpig is a gift set that includes two mini bottles of Kraken Rum, two Fever-Tree mixers ...

If there's one wardrobe staple worth investing in, it's your winter jacket (although a good pair of winter boots is a neck-and-neck second). Canadians are no strangers to winter weather alerts ...

Joggers serve as functional workout apparel as well as trendy street-style essentials. They’ll flatter your body and keep you comfy at the same time.