Sanrio is celebrating My Melody's 50th anniversary by releasing a birthday Squishmallow and other celebratory merchandise.

I have a few Squishmallows myself and they're the softest ... It has ample space on the inside and can store your journal, book, or laptop with ease. You can shop it in multiple, different prints ...

Although the Squishmallows cereal just hit Target’s shelves recently, it’s already getting a ton of love from shoppers. “So good!” wrote one reviewer. “I prefer this over Lucky Charms.