Although the Squishmallows cereal just hit Target’s shelves recently, it’s already getting a ton of love from shoppers. “So good!” wrote one reviewer. “I prefer this over Lucky Charms.

This is why we did it for you. Below, check out a handful of the cutest Valentine’s Day Squishmallows that’ll arrive just in time. Oh, and we almost forgot to mention, most of them are up to ...

Netflix is expanding its presence in the toy business, striking its first master licensing deal with the company behind the popular Squishmallows soft toys to develop a product line inspired by ...

BLDR sets are designed by Jazwares, the company that took the world by storm with Squishmallows plushies (which also star in their own BLDR sets). Notably, the bricks included in its sets are ...

New LOTR and Harry Potter Squishmallow Plush. Don’t have enough Squishmallows to squish? Well, Jazwares has you covered with the first collection of plushies inspired by The Lord of the Rings.