The coffee shop chain will air a new ad during the Super Bowl pregame show on Sunday and will give away coffee to loyalty ...

Starbucks’ first-quarter earnings marked a promising start under the leadership of CEO Brian Niccol, despite ongoing challenges in key metrics such as comparable ...

Starbucks continues to roll out its latest brand campaign with a new 60-second spot made in partnership with Anomaly, per details shared with Marketing Dive. “Hello Again” seeks to reintroduce the ...

Starbucks' earnings report showed declines in EPS and operating margins, but positive steps in the turnaround are evident.

Both ads come from Anomaly, which the chain recently hired as part of a marketing pivot led by Chief Brand Officer Tressie ...

Moving forward, though, Starbucks still needs to get traffic to return. We'll have to see if investing in its image and brand marketing will help with this. The company is also cutting menu items.

Drawings of dogs, cats, birds and bees. Starbucks baristas are scribbling on customers’ to-go coffee cups again, part of new CEO Brian Niccol’s “Back to Starbucks” strategy to humanize the ...

Tackle your post-Super Bowl Monday with a complimentary pick-me-up. Starbucks knows that the Monday post-Super Bowl can be long and dreadful, so they’re hosting Starbucks Monday on Feb.10 this ...

Starbucks Corp. drew praise for its turnaround efforts Wednesday as Wall Street analysts hiked their price targets for the ...

Starbucks is hoping to wake fans up Monday with free coffee. The coffee chain announced Wednesday it is offering Starbucks Rewards members free coffee on Monday, Feb. 10, in a promotion the ...

As we're recording this, I think Starbucks is up about 6% today, so even though the results were not good, it was better than the market expected, so that's why the shares are higher today.