Swatch — the parent of Longines, Omega, and Tissot — is seeing sales slump, and it's because of China
Watch group Swatch saw its sales decline by more than 12% and its profits by 75% in 2024.
Swatch Group Cuts Dividend on Lower Sales Due to Weak China Demand
The watchmaker reported lower net sales for last year, as sales and market-share gains in the U.S., Japan, India and the Middle East were offset by a challenging market in China.
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The Omega x Swatch MoonSwatch Collaboration Just Got Even Better
and the Swatch x Omega MoonSwatch phenomenon will certainly be in the mix. Now, the affordable link-up—which has successfully brought together two legendary brands on different ends of the ...
Swatch’s profit fell 75 per cent on double-digit sales decline
Swatch’s profit dipped more than 75 per cent while its sales decreased more than 12 per cent in FY24. The company’s net sales ...
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Short Sellers Circle Swatch With Banks Most Bearish in Years
(Bloomberg) -- This year’s rebound in European luxury-goods stocks is missing one notable name. While the likes of Richemont and LVMH have posted double-digit gains in 2025 as the under-pressure ...
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CORDER’S COLUMN: Could Omega have outbid Rolex and LVMH for F1 deal?
LVMH is the new Global Partner for Formula 1, arguably the most valuable sporting franchise in the world. Advertising slots ...
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Swiss brands face sales struggle in key market
The Swatch Group has reported a significant decline in sales over the past financial year. The Swiss manufacturer of brands such as Omega, Longines and Tissot reported a 14.6 per cent decline in sales ...
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Did the MoonSwatch Influence Omega’s Latest Speedmaster?
Today, Omega launched two brand-new versions that do something no other watch from ... Come again? Just last year, Swatch introduced a moonphase complication to its Omega x Swatch MoonSwatch line in a ...