Taco Bell is known for its many delicious, iconic creations—from the Crunchwrap Supreme to Nacho Fries and the Mexican ...

Are you a print subscriber? Activate your account. 6 hours 44 min ago By Ad Age Staff - 7 hours 44 min ago By Tim Nudd - 7 hours 44 min ago By Tim Nudd - 1 day 21 hours ago By Amir Farhang - 1 day ...

“When we advertise it, it’s going to help not only our retail business but also our friends at Taco Bell, because it’s exclusively poured on fountain there,” says Lyons. “Baja Blast goes ...

PepsiCo does not run from Baja Blast’s origin story with most consumers – that it tastes almost genetically engineered to wash down a late-night meal at Taco Bell. In fact, it embraces it.