Shedding its mobile phone legacy with a sleek, fragmented logo, the angular, disjointed design positions the brand as a leader in industrial digitalisation and 5G tech. "Unlike brands such as ...

Recently, Microsoft rebranded Bing Chat, making it Microsoft Copilot, and experienced a failure. That got us thinking about ...

Small business owners are known as risk takers due to the passion and resilience they have for being able to start a new ...

“Now we have Uber, Meta, Tesla, X—we’ve really taken this turn toward technology as the answer,” he says. Grasser says he was “charmed” by DeepSeek’s logo, as well as the concept behind it. The brand ...

The AI powerhouse refreshes its visual identity, aiming for a more “human” look while integrating AI in the design process.

OpenAI has finally unveiled its first major rebrand, with a similar but new logo, a new typeface, and colour palette. This ...