TikTok users are much likelier to be superfans than the general population, research from TikTok and Luminate has found.

Despite the federal ban, US TikTok users average 107 minutes a day on the app in January, blowing YouTube and Meta apps out ...

The average American TikTok user spends 107 minutes on the app each day, 20 minutes more than its next closest competitor The ...

In recent years, rap music has experienced a significant rise in popularity and influence across the African continent.

TikTok has unveiled its Discover List for 2025, featuring 50 creators from around the world who are redefining culture and making a positive impact.

Instead, WikiTok visitors are randomly treated to one of Wikipedia’s nearly-9.5 million-and-counting entries along with an ...

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New York-based software engineer made 'WikiTok' by fusing Wikipedia and TikTok to counter opaque social media algorithms that ...

The hosts of “Uncanny Valley” chronicle the TikTok ban saga and ask: What makes the app so uniquely vulnerable?

Gen Z is increasingly using TikTok to listen to podcasts Young podcast listeners are increasingly turning to the TikTok social network to listen to their favorite audio shows -- a trend that's been on ...