Think Color Wow’s cult dream coat spray (one sells every five seconds, reportedly) or Ouia’s in-shower hair gloss (every beauty editor’s worst-kept secret). Lear says “using products that ...

Step 1 begins with a rich, creamy ampoule (pre-wash) designed to enhance hair alignment and deliver straight hair (from root to tip). Step 2 includes a gentle, sulphate-free shampoo that tackles frizz ...