The city of Tipton has its first brand identity, and it leans into the potential of the small town. The city announced Monday its new tagline or branding called “Rooted in Opportunities.” It’s based ...

How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

Benjamin Hill travels the nation collecting stories about what makes Minor League Baseball unique. This excerpt from his ...

Back and foot pain were part of Michelle Kloese’s life, and her health markers weren’t great. Building a new routine with ...

After unemployment rose in the first half of last year, the start of the new year appears to be a job-seekers' market.