The word “trademark” may sound like legalese, but learning how to trademark your logo doesn’t have to be a painfully complex ...

The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital ...

How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

Benjamin Hill travels the nation collecting stories about what makes Minor League Baseball unique. This excerpt from his ...