When it comes to beauty categories, there is nothing as deeply personal as fragrance. It’s linked to our memories and can change our mood, and unlike skincare, makeup and haircare, it’s more about how ...

The Cremo Spice & Black Vanilla Spray Cologne has gained a whopping 25,000 reviews on Amazon and counting, with shoppers comparing the affordable fragrance to a luxury buy. Sophisticated and ...

As the name suggests, the fresh and citrusy fragrance perfectly captures the Italian riviera and everything that comes with it. As well as notes of lemon and bergamot, a top note of Tunisian ...

The Wicked star has a new fragrance in her popular line, called Cherry Eclipse, and the The Dreamglow Collection coming to Ulta Beauty on Jan. 26. Grande’s previous beauty launches have ...

#PerfumeTok has spoken and as the beauty world shifts towards Gen Z and Gen Alpha consumers, beauty trends have focused more on individuality and self-expression. We’re less fixated on covering ...

I have long been the sort of person who doesn't like sharing perfume. In my opinion, the best fragrances are ones that have a unique appeal, pique interest and stand out in a sea of palatable scents.

It's warm, inviting and a total compliment magnet. The best part about this perfume is that it smells ever so slightly different on everyone. Marie Claire UK's Senior Beauty Editor, Katie Thomas ...

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I would know – I’ve been on the hunt for weeks. Earlier this year, I decided I wanted a new scent. I’ve never been a big fragrance person in general – I’ve met far too many people who overpower you ...

As a beauty editor with an obsession for shopping for perfume - I know it's a unique experience. You're thrown into a whirlwind of olfactory experiences and can often spend headache-inducing minutes ...