Tech savvy and digitally native — Growing up in a digital-first world, Gen Alpha is more tech-savvy than any preceding generation. However, there is a growing awareness of the importance of ...
And, of course, one thing that brought Generation Alpha some semblance of joy—TikTok—could be banned. This is a generation of ...
Matt Murray uses Reddit as his primary resource for understanding his teen son, mastering the lingo enough to use it in his ...
According to a new study by the Oxford University Press, one of the most popular words used by Generation Alpha - those born between 2010 and 2024 - is so offbeat that not even their closest ...
Gamification – Almost 60% of Gen Alpha have (as kids or teenagers) already discovered new brands, and are more likely to buy ...
Generation alpha range from the mid-2010s to around 2025 (Photo: iStock) Most of us like to think that we are very unique. While that is true, we all still have characteristics that connect us to ...
It’s been a minute since Lifehacker looked at the slang of Generation Z—long enough that Generation Alpha has had time to develop and spread some of its own special buzzwords and jargon.
The year 2025 marks more than just another turn of the calendar, it signals the arrival of a new generation, Generation Beta, ...
Are you a print subscriber? Activate your account. 6 hours 44 min ago By Ad Age Staff - 7 hours 44 min ago By Tim Nudd - 7 hours 44 min ago By Tim Nudd - 1 day 21 hours ago By Amir Farhang - 1 day ...
As consumers look to cut sugar intake, Zevia PBC aims to ensure its natural sodas are affordable and accessible to all ...