A savvy shopper has taken to social media to share her excitement over a Gymshark gym bag lookalike she discovered at Primark, boasting a price tag that's less than half of the original.

From newly pedestrianised neighbourhoods, one way roads causing chaos for motorists and skyscrapers being built in the blink ...

Primark is selling a stylish £28 jacket that could be easily mistaken at a glance for a £297 version. The Faux Leather Collar Canvas Jacket draws on the "worker style" trend that's inspired countless ...

Not only is it super affordable, but Primark fans claimed that it's also suitable for Ryanair and EasyJet flights tooCredit: tiktok.com/@primark Thanks to this new ...

Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

SHOPPERS are going wild and are legging it to their nearest Primark store, desperate to get their hands on a brand new travel rucksack. So if you’re lucky enough to be jetting abroad any time ...

Primark is turning heads with a chic £28 jacket that could be mistaken for a pricier £297 version. The Faux Leather Collar Canvas Jacket taps into the "worker jacket" trend that's been a hit ...

Primark has announced it's released its own very similar version and it has fashion fans racing to get hold of it. The bags come in a variety of colours and sizesCredit: TikTok/@Primark The new ...

Developed alongside award-winning adaptive fashion designer and disability campaigner, Victoria Jenkins, the range will be ...

Beauty fans have heaped high praise on Primark's affordable fragrances, suggesting the perfumes "smell just like luxury designer scents". Posting on TikTok as @Beautyglowgirl, the content creator ...