The new tier is called Premium Lite, and will cost $7.99 per month (compared to $13.99 per month for Premium). It will allow ...

Alphabet's YouTube on Wednesday rolled out a $7.99 monthly subscription service that is ad-free for most videos, except music ...

YouTube has more than 125 million subscribers for music and premium plans, and it launched the lower-cost Premium Lite tier ...

YouTube's change is meant to improve viewer experience and boost creator revenue by optimizing ad breaks at natural ...

YouTube's Rene Ritchie advises creators on adapting to mid-roll ad changes, recommends combining automatic and manual ...

YouTube, 20 years after it launched and soon became the most massive video repository on Earth, has been an economic engine ...

Netflix is on track to surpass YouTube in total video revenue for the first time in 2025, according to Omdia data presented ...

For the first time, Netflix is set to overtake YouTube in total video revenue in 2025, according to exclusive Omdia research presented at MIP TV Londo ...

YouTube launches automated ad review feature to boost monetization accuracy, currently in beta for select creators.

It said that on average, viewers were watching more than 1 billion hours' worth of YouTube on their TVs. The rising TV viewership is starting to boost ad revenue for some creators. Jordan Matter ...

YouTube is introducing automatic human reviews for its ad placement assessments to help creators earn more from their content ...

For the first time, Netflix is set to overtake YouTube in total video revenue in 2025, according to exclusive Omdia research presented at MIP TV London 2025. This press release features multimedia.