The Art and Science of Digital Marketing and Advertising, the debut book by Meta chief marketing officer and VP of analytics ...

KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes.

Schultz's book explores digital marketing growth strategies, from choosing channels and testing creatives to using generative ...

Rishi joins Hachette Book Group from the Random House Group as executive director of consumer engagement and marketing ...

Meet India's top 10 inspiring personalities of 2025, trailblazers in entrepreneurship, finance, literature, healthcare, ...

“Infinite Realms is a backend AI-driven engine that can intake book manuscripts and turn them into living, breathing worlds that you can play,” Pereira said. “We’ll be able to license out these ...

The travel site’s campaign kicks off with a basketball-themed spot and DraftKings partnership to encourage consumers to book their dream trips.

AI startup Hightouch has raised $80 million on a $1.2 billion valuation for marketing tools powered by machine learning and automation.

This San Diego publisher of classic titles uses data and trendspotting to catch readers attention. Here’s how it is marking ...

In her new book, Second Life, journalist and culture critic Amanda Hess scrutinizes period-tracking apps, targeted ads, and ...

Mario R. Rossero is back in Pittsburgh to run the cultural landmark where he started his career as an arts educator in 1997.

When was the last time you read a mystery that didn’t involve small towns, cobbled streets, and characters solving crimes over lemonade? If you grew up on Nancy ...