Last year, the global demand for matcha put an unprecedented strain on Japan’s tea industry, and it’s likely to happen again. Murmurs of the “matcha shortage” have been circulating since ...

One bite, and the refreshing aroma of "matcha" bursts in your mouth. 02:33 It's topped with "amanatto" - sugar-glazed "azuki" beans drizzled with "kuromitsu" - black sugar syrup.

But not all matcha is the same. Matcha at its highest quality is referred to as ceremonial-grade, because of the central role it plays in Japanese tea ceremonies. And while this bright green ...

The government is considering measures to prompt Japanese green tea farmers to shift more production to tencha leaves that can be ground into matcha powder, from sencha, commonly consumed in Japan, to ...

dubbed the Cuzen Matcha, to the Japanese and U.S. markets. The brainchild of Tsukada, 47, has been praised by Shaun White, a retired Winter Olympic snowboard gold medalist, attracting considerable ...

TOKYO (Bernama-Kyodo): The Japanese government is considering measures to encourage green tea farmers to shift more production to "tencha" leaves, which can be ground into matcha powder ...