Under this engagement, Nielsen will deploy advanced tools such as Nielsen ONE Ads (erstwhile Nielsen’s DAR – Digital Ad ...

The IPL free ride may be over for the Indian cricket fans as JioHotstar is all set to introduce a hybrid subscription model.

The Indian Premier League (IPL), set to commence next month, will reportedly no longer be streamed for free. Instead, a new ...

The landscape of cricket streaming in India is set for a major overhaul as JioHotstar, the newly launched streaming platform ...

IPL 2025 begins on March 22, but Indian cricket fans face disappointment as JioCinema and Hotstar’s merger leads to the end ...

Market research agency Nielsen has collaborated with JioHotstar, the digital platform of the Reliance-Disney joint venture ...

As per a Reuters report, JioStar will only offer a limited portion of IPL matches for free, with users being allowed to watch ...

Fans of IPL will now pay for JioHotstar, but Jio and Airtel users get free access. Impact on advertisers discussed.

JioStar partners with Nielsen to offer ad measurement tools for IPL 2025, enhancing transparency and campaign performance.

For years, digital advertising has been dominated by self-reported metrics from platforms like Meta, Google, and YouTube, ...

JioStar launches JioHotstar, a unified streaming platform with 300,000 hours of content and 500 million users in India.

Nielsen will build a data pipeline to measure ad performance on JioHotstar, helping advertisers optimise campaigns during ...