Prada Group said it named Silvia Onofri as chief executive of its Miu Miu brand, at a time when the label is showing resilience in a challenging environment for luxury names marked by waning demand for high-end goods.

WWD first reported that Onofri, who hails from Napapijri, was expected to join the Italian brand. The appointment is effective Feb. 26.

Prada has appointed Silvia Onofri as Chief Executive Officer of its Miu Miu brand, the Italian luxury group said on Thursday.

Prada Group has appointed Silvia Onofri as CEO of Miu Miu, succeeding Benedetta Petruzzo who left in October to join Dior.

Onofri, previously president of Napapijri, is expected to succeed Benedetta Petruzzo, who joined Christian Dior Couture as managing director in October.

Prada Group has appointed Silvia Onofri as CEO of Italian fashion house Miu Miu, WWD and Vogue Business report. The appointment will reportedly take