Marketers’ fast adoption of AI is letting them try different strategies and focus more on authenticity, according to ...

Please note that your conversations will be recorded. When your prospects walk into a sales call with little to no research, they expect one thing from your marketing team: trust. The key to building ...

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech ...

The popular online video platform TikTok went dark over the weekend, as a law that banned the app in the U.S. went into effect. By Sunday afternoon, U.S. Eastern Time, the TikTok website was back to ...

In the new year, advertisers will look to improve ad experiences and targeting to boost efficiency. While audience expectations will continue to rise, so will the need to prove ad effectiveness. We ...

An overwhelming workload keeps marketers from learning or implementing AI tools that can cut that load down to size. That, in a nutshell, is the “marketing AI paradox.” How can marketers break this ...

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. The good news is that as more AI agents come to market, the use of this ...

Matthew Greitzer is the co-founder and CEO of Actable, a customer data and analytics consultancy that unlocks business growth for enterprises by harnessing the latent potential of customer data to ...

Social media platforms are portals to deep, meaningful engagement with customers. They are also the place where content creators and influencers cultivate passionate fan bases. For marketers looking ...

Please note that your conversations will be recorded. It’s always easy to miss things like software updates in December because the end of the year and the holiday season consume a lot of our ...

Please note that your conversations will be recorded. Metrics are a polarizing topic in customer experience. There are ongoing discussions about which CX metric is the best. Net Promoter Score (NPS) ...

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech ...