Bahrain has become the latest Gulf nation to invest in Spanish football after signing an expansive sponsorship with Córdoba ...

The Swedish government has launched an investigation into illegal streaming and piracy, targeting Swedish football viewership ...

Williams Racing is closing in on a title sponsorship agreement with Atlassian, the multi-billion-dollar Australian technology ...

Major League Rugby, the top-tier rugby union competition in the United States, has secured an exposure boost with the ...

LIV Golf has agreed its first media rights deal covering the UK market only after commercial free-to-air broadcaster ITV ...

Public-service broadcaster NHK will show the Japanese women’s team’s matches at the SheBelieves Cup, marking the first time ...

King Abdullah Sports City stadium in Jeddah is to be renamed Alinma Stadium in a naming-rights deal running until 2029 after ...

Consumer goods manufacturer Unilever has signed on as the latest global partner of Uefa Women’s Euro 2025.

Brazilian football star Neymar has inspired a surge of sponsorship interest in Santos, the club where he started his career ...

Emily Prazer, Formula 1’s chief commercial officer, will take on the role of president of the Las Vegas Grand Prix, with race chief executive Renee Wilm shifting her focus to Liberty Media.

Melbourne has become the NFL’s first international destination for the 2026 season, seeing off competition from Sydney and ...

Sportfive is to continue selling the sponsorship rights to German Supercup and Bundesliga relegation and promotion play-offs ...