Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes ...

The Warc Creative 100, an independent global benchmark of the world’s most awarded campaigns and companies for creativity has ...

The US remains TikTok’s largest ad market, but its revenue share there is projected to decline to 34% by 2026.

TikTok, the ByteDance-owned video-sharing platform, is increasingly recognised for driving full-funnel outcomes—from ...

Right now, the stakes feel higher than ever. Against a backdrop of historic rollbacks in women’s rights – most notably the overturning of Roe v. Wade in the U.S. – there’s a growing sense that the ...

TikTok is projected to achieve $32.4 billion in global ad revenue this year despite looming US ban concerns that put nearly ...

As the ad world girds its loins for the awards season - Cannes starts on June 20 so it should be hot - WARC has announced its Creative 100, what used to be the Gunn Report, which tots up the winners ...

WARC Media head of content and author of the report Alex Brownsell said this report explores the potential impact of a US ban on TikTok’s advertising revenue, and examine the platform’s role ...

The use of TV as the lead media significantly overindexes in the Effective 100 vs. other WARC case studies as investment in the channel continues to produce reach despite media fragmentation. This ...

TikTok’s advertising revenue is set to exceed $30bn this year, despite looming uncertainty over a potential US ban. WARC ...

WARC Media’s latest insights suggest that this could jeopardise almost $12bn in ad spend. The platform’s ad business is growing rapidly, helping to cushion the blow should a ban take effect in ...