Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes ...

The Warc Creative 100, an independent global benchmark of the world’s most awarded campaigns and companies for creativity has ...

The US remains TikTok’s largest ad market, but its revenue share there is projected to decline to 34% by 2026.

TikTok, the ByteDance-owned video-sharing platform, is increasingly recognised for driving full-funnel outcomes—from ...

Right now, the stakes feel higher than ever. Against a backdrop of historic rollbacks in women’s rights – most notably the overturning of Roe v. Wade in the U.S. – there’s a growing sense that the ...

TikTok, the ByteDance-owned video sharing platform, is increasingly seen as able to drive full-funnel outcomes – from ...

TikTok is projected to achieve $32.4 billion in global ad revenue this year despite looming US ban concerns that put nearly ...

Advertising revenues on TikTok are projected to reach $32.4 billion this year, WARC says, as the social video site continues ...

As the ad world girds its loins for the awards season - Cannes starts on June 20 so it should be hot - WARC has announced its Creative 100, what used to be the Gunn Report, which tots up the winners ...

Advertising & Promotions - Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from ...

However, ad investment growth remains sluggish. A new report from WARC Media explores why. There’s a section in WARC Media’s latest Global Ad Trends report in which it compares podcasting with “other ...