One ASO strategy doesn’t fit all. Here are platform-specific tips for optimizing apps on Apple’s App Store and Google Play.

The UK's Competition and Markets Authority (CMA) is investigating further action against mobile giants Apple and

TikTok is bringing its service back online in the US, after shutting down for about half a day. The company said this afternoon that it is “in the process of restoring service” and thanked President-elect Trump for “providing the necessary clarity” to do so.

With TikTok, CapCut, and Marvel Snap shut down in the US, Apple has taken the unusual step of articulating why it’s following the law banning ByteDance apps and removing them from the App Stores for the Mac, iPhone, and other devices.

With President-elect Trump adding uncertainty around whether a TikTok ban will go into effect, the focus is now turning to companies like Google and Apple.

TikTok service is back online in the US, but the app is unavailable for download in the US - here's when it might return.

As for when TikTok will be available to download or update once again: Who’s to say. The law states that providers like Oracle, Apple, and Google would be fined for having the app available, not the users,

TikTok may be back, but that hasn’t prevented other Chinese competitors from gaining users. In the lead up to a ban on TikTok — which kicked off Sunday and lasted a day — a number of other video apps rose through the ranks and now dominate the App Store’s Top Charts.

Social media influencer MrBeast says he'd buy TikTok to keep it from being banned. Elon Musk reportedly is interested in buying the app as well.

CapCut is a free video-editing platform created, owned and operated by ByteDance. It was launched in the U.S. in 2020. It was the second most downloaded photo and video app in the Apple App Store after Instagram, according to USA Today.

Google and Apple are having a bad day. The tech giants are facing a new investigation into their mobile ecosystems from the UK's Competition and Markets Authority (CMA) and growing pressure to adopt a new app store initiative in India.