Minnesota Timberwolves guard Anthony Edwards' latest adidas advertisement is drawing comparisons to a Reebok marketing ...

Man, has turned into one of the most well-rounded players in the NBA since being taken with the first overall pick in the ...

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Over the years, the allure of the NBA All-Star Game has diminished slightly. The league has tried a bunch of different quirks ...

Nike have kind of had reverse history. Nike started with running, made a splash with basketball, then expanded into other ...

Jaylen Brown told Sports Illustrated he thinks his issues with Nike "for sure" cost him a spot on last year's Olympic team. Brown's feud with Nike dates back to 2022, when he called out the brand's ...

The NBA’s biggest stars are in the Bay Area this weekend for the 2025 All-Star Game, which will reunite three players who ...

How Will All-Star Go? Your weekend watch guide. I’d argue this is one of the most important NBA All-Star Weekends in a long ...

Gilgeous-Alexander's first signature shoe has a zipper down the middle. An explanation of it and other creative choices can ...

Gilgeous-Alexander first signed with Converse back in 2020, following an impressive second NBA season—his first with the Thunder—in which he averaged 19 points. His upward trajectory hasn't slowed ...

As the next milestone in his journey with Converse, Shai Gilgeous-Alexander now has a signature shoe — the SHAI 001.

There is a new signature shoe in the NBA, and it comes from the leading candidate for this season's MVP award, Oklahoma City Thunder guard Shai Gilgeous-Alexander.