As of Feb. 20, get the Amazon Kindle Paperwhite Kids for $139.99, down from its usual price of $179.99. That's $40 off and a discount of 22%. This discount currently applies to the Cyber City and Starfish covers that come with the unit.

If you've never considered the Kindle Kids e-reader because of the label, you've been missing out on some sweet perks. The 16 GB Amazon Kindle Paperwhite Kids is $139.99 (originally $179.99), the lowest price it has ever been,

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and content measurement, audience insights and product development. List of Partners (vendors)