A short Metallica concert film is coming to Apple Vision Pro
Metallica founding member and drummer Lars Ulrich announced plans to launch a concert film on Apple’s Vision Pro mixed reality headset. Speaking at the SXSW conference in Austin, Texas on Tuesday, the musician revealed the 26-minute VR movie was shot in Mexico City in September,
Apple Doubles Down On Vision Pro With Metallica Concert Experience: But Can Rock Legends Save A $3,499 Headset That's Already Being Scaled Back?
Why It's Important: This comes as Apple appears to be reevaluating its extended reality (XR) strategy. Last year, it was reported that the tech giant has scaled back Vision Pro production due to lower-than-expected demand. CEO Tim Cook has also admitted the headset isn't a mass-market product at its current price.
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