Baskin-Robbins has been an American ice cream institution for decades. The original concept was to offer customers 31 flavors ...

Baskin-Robbins is bringing back Love Potion #31 for Valentine’s Day. Get the details on this limited-time fan-favorite ice ...

Baskin-Robbins is helping ice cream lovers stay cool and satisfied with the launch of Melt Insurance, a one-day promotion designed to turn the heat into a sweet treat. Here’s how it works: ...

Every month, Baskin-Robbins sweetens its menu with a unique featured flavor. Some are new creations while others are returning favorites that fans wait all year to enjoy. In January, the chain ...