New York Fashion Week SS25 beauty has been—shockingly—maximalist. Marc Jacobs sent models out with kitschy apple-of-the-cheek ...

She also dishes on U Beauty’s first fragrance, Proem.

After showing up with a national in-game commercial last year, e.l.f. is running a livestream throughout the Super Bowl and ...

Keke Palmer popped out in a red dress that showed off her snatched body at the Empire State Building lighting for Black ...

Justin Bieber and Hailey Bieber are rumored to be facing a $300 million divorce. Despite rumors, they were recently seen on a ...

Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised in the Super Bowl. It was an unprecedented number, ...

Taylor Swift is a pro when it comes to working a red carpet — like at the Grammy Awards in that head-turning red Vivienne Westwood gown and “T” leg chain by Lorraine Schwartz — and she brings that ...

Billie Eilish recently shared her pre-concert glam routine online. One editor recreated her makeup and then did a sweaty ...

After losing their homes in the LA fires, teenage girls are finding confidence and feeling beautiful again thanks to beauty ...

The make-up artist of Euphoria, Donny Davy has revealed a striking new look for season 3, a "more toned down" make-up.

Sephora playing host to skin care and makeup-obsessed tweens and young teens on their special days is the latest trend in the Gen Alpha-led “Sephora kid” mania, a trend that sees preteens spending ...