Understanding customer behavior is crucial for companies with Software as a Service (SaaS). Developing customized and successful marketing strategies relies on behavioral segmentation techniques, ...

The importance of segmentation In order to understand the market potential of a new ... willing to trade-off some risk for greater efficacy benefits. - Some expect a new product to address problem ...

Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...