All it takes is a little color theory. There are no real rules when it comes to makeup—that’s part of the reason we love it so much. It’s the ultimate form of self-expression; when it comes ...

They share one signature beauty element that still catches everyone's eye: that bold blue eyeshadow. "Blue eyeshadow is so stigmatized with sex workers, drag makeup, [and] promiscuous behavior.

Bright eyeshadows in shades like blue, purple, and green became a fun way to play with makeup. Blue, in particular, had a fresh playful vibe and was the most popular shade. As we moved to the ...