Advertising in news is good business, says Mark Penn—contrary to what chief marketing officers have been led to believe.

Guy Leon Sheetrit, Founder & CEO of Guac Digital and Betterweb AI, specializes in digital growth, website optimization, and ...

This week, skincare brand Kiehl’s debuted a hairy new font, Starbucks continued to roll out its feel-good nostalgia marketing, and an iconic ’80s soda was revived for the year 2025. Here’s all the ...

CEO Brian Niccol explains the company’s pivot back to its roots.

Billions of people use the Internet every day, and that means it needs to be a significant part of every business’s marketing strategy. The good news is you can read all about the core digital ...

Check out these helpful websites to boost small business growth. Access tools, resources, and expert advice to advance your ...

While popping around NYC earlier this week, Reese Witherspoon was photographed carrying a wavy statement bag from one of ...

HanesBrands Inc. disclosed in a regulatory filing Monday it has extended until Nov. 30 a “cooperation agreement” with ...

“That’s like a whole sheep,” she jokes, pulling out what looks like the remains of an entire towel. She inspects the towels ...

As a Kerastase brand ambassador, it will comes as no surprise ... Skincare routines will also include back-to-basic products for a simplified routine. Ginseng cleansing oil and panthenol cream ...

In 2020, the company unveiled its brand philosophy of “redesigning the basics,” focusing on building a product lineup centered on physical comfort. “We aim to be a company that prioritizes physical ...

That’s why it’s essential to take your time with this step. In this introductory guide, learn the basics of branding, understand the benefits of having a solid brand, get inspired by best-in-class ...