Light beers such as Garage, Eight Elite and Real American are going after struggling giants such as Bud Light and Coors Light ...

Data shows there was an increase in female representation in this year’s Big Game ads, but representation of people with ...

A GRIP ON SPORTS • I’m sort of on a TV kick. It’s easy to understand. Why would anyone want to leave the house after dark ...

It's marketing's biggest night! Outside of the actual game and the famed halftime show, many viewers tune into the Super Bowl ...

Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised in the Super Bowl. It was an unprecedented number, ...