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A consistent brand helps your plumbing business stand out. Use the same logo, colors and tone on your website, social media and materials to build trust. Add digital strategies like Google Business ...

With 70% of business transformation projects failing, marketing data and technology could hold the key to success.

Whether your business is targeting other businesses (B2B) or consumers (B2C), they all have one thing in common: people.

Meredith Waguespack, founder of Sweet Baton Rouge, has launched a podcast tailored for local small business owners. The ...

New York magazine is planning 15 pop-up, subscriber-only newsletters this year, up from nine last year.

As part of the 2025 CRN Channel Chiefs project, we asked the more than 550 channel executives that made the list to tell us ...

SEMO graduate Hannah Schellman joins FRESH Healthy Café as the new marketing and catering coordinator, aiming to expand the ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

How Duolingo's unhinged social strategy—rooted in humor, cultural relevance, and a quirky mascot—has turned the app into a ...

When it comes to building an audience, these emerging marketing and tried-and-true strategies should be a part of your playbook.